Xuan Klevecka
GEN X LIFESTYLE CREATOR
everyday slow living, mom life, food, & travel
featured in
at a glance
5K+ combined followers and subscribers
477K+ combined lifetime YouTube views
10% YouTube engagement rate on long-form content
6%+ Instagram engagement rate
36% average Substack email open rate
3.54K Cozy Notes Podcast downloads
hey there,
I’m Xuan, a Southern California–based lifestyle creator, writer, educator, and mindful living coach.
Gen X and 51 years old
Midlife homeschooling mom of three
Former classroom teacher and longtime content creator
Based in Ventura County, with access to beaches, mountains, outdoor destinations, family attractions, and California road trips
Creates across YouTube, Instagram, Substack, podcasting, and blogging
Specializes in realistic slow living, home, food, motherhood, creativity, homeschooling, and family travel
I create warm, conversational content rooted in everyday life, not a perfectly styled version of it. I love working with brands to share products and experiences in a way that feels natural, useful, and genuinely relevant to busy women and their families.
a community built around real life
15+ YEARS
creating content online
5k+
combined community
3.5K+
podcast downloads
MY COMMUNITY
Women + Moms
Ages 25–55
81% U.S.-based
50% Southern California
WHAT THEY COME TO ME FOR
Cozy living
Home + everyday routines
Motherhood + family life
Food + simple entertaining
Hobbies + analog living
Travel + family experiences
Making life feel easier
platforms
For the latest platform metrics and audience data, view my live Beacons Media Kit.
youtube
Long-form videos and reflective lifestyle content about realistic slow living, midlife, home, creativity, and making everyday life feel easier.
2,101 subscribers · 345K lifetime views · 10%+ engagement rate
Short-form storytelling, candid conversations, and behind-the-scenes content centered on midlife, home, motherhood, creativity, and everyday ease.
948 followers · 7%+ engagement rate
substack
Personal essays, audio experiences, podcast updates, and deeper conversations about capacity, creativity, home, and trading perfection for ease.
244 email subscribers · 1.2K monthly views · 36% average open rate
podcast
Reflective conversations about midlife, motherhood, creativity, identity, and creating a life that feels more manageable and enjoyable.
3.54K total downloads · 78% United States audience
additional channels for partnerships
the homeschool front
Long-form articles and practical resources for homeschooling families, shaped by my experience as a former classroom teacher and homeschooling mother.
postcards in the mail
California travel content featuring family-friendly adventures, local businesses, outdoor experiences, hidden gems, and places worth saving.
1,060 Instagram followers
holla bok choy
A multicultural family food project featuring approachable recipes, traditions, and the stories behind the meals we want to preserve.
154.5K lifetime YouTube views
a community that feels seen
My viewers regularly share their own experiences and reflect on how the ideas in my content apply to their lives.
“Your video came at the perfect time. Thank you for being here when I needed to hear this.”
“I struggle with getting out solo without the mindset of being productive—that’s something I can work on. I love your encouragement to show up for ourselves and not have it be perfect.”
“This is one of the rare occasions when I thought, ‘Yes, I like this person, I like what she’s saying,’ and I’ve subscribed.”
client list
partnership opportunities
Sponsorships
YouTube
Podcast
Substack
Content creation
Blog
Writing
Videography
Photography
Speaking & appearances
Event hosting
On-air talent
Speaking events
